The Ecommerce Meta Ads Scaling Course
A Step-By-Step System to Launch, Test & Scale Meta Ads That Print Customers (Profitably)
$27.00 $7.00
⏰ LIMITED TIME PRICING
Hurry, $20 off until Friday, June 20th 11:59pm ET!
This course shows you exactly how to engineer winning ad campaigns inside Meta Ads Manager—backed by $2M+/month in real ad spend & three of our own brands.
📈 The Exact Meta Ad Scaling System We Use Inside 7-Figure Ecommerce Brands To Get Customers Daily
⚙️ A Complete Walkthrough Of How To Build, Launch & Scale Campaigns Inside Ads Manager (Not Slides)
🤖 Works With Meta's Newest Algorithm (2025) And Not Against It (Way More Predictability & Profit)
Risk-Free 30-Day Money Back Guarantee
What Would An Additional 20-30 Orders Per Day Mean For You?
Fellow ecommerce owner,
If you had an additional 20-30 people placing orders each day, what would that mean for you?
For some, it would mean peace of mind (and better sleep) knowing that the business was sustaining itself profitably.
For others, it would mean being able to actually take a vacation without needing to worry about launching campaigns to bring in sales.
Whatever your reason, let me ask you....
➡️ Does it feel like all the money you put into Facebook Ads isn’t generating a tangible return on your investment?
➡️ Do you feel lost when it comes to building campaign strategy?
➡️ Does the Ads Manager intimidate you when it comes to analyzing your Facebook Ad efforts?
➡️ Do you want a source of predictable and scalable new customer acquisition without having to sit around and wait on “organic” to actually work?
➡️ Does it feel like your store lives in hills and valleys of orders, where you’ll have 5-10 orders one day, then 0 the next?
If you answered “YES” to any of these questions, then I’d like to invite you to join The Ecommerce Facebook Ads Course – and get your Facebook Ads on track & more profitable than ever.
WHAT YOU GET ⬇
The Meta Ad System We Use With Brand New Ad Accounts To Accounts Spending $50k/Day
#1. Meta Ads Scaling System
Meta’s AI is powerful—almost too powerful. But if you know how to work with it, it can become your most profitable marketing partner.
Learn the two core Meta Ads campaigns that drive consistent, scalable results: Test Campaigns and Production Campaigns. You’ll learn:
📋 How to structure your Test Campaigns to feed Meta’s algorithm with the volume and variety it craves.
🏅 The exact criteria for identifying winning ads and when to move them into your Production Campaign.
📈 Budgeting strategies based on your target metrics and how to scale using Kill Switches and 5% Daily Scaling.
🎯 Why Meta’s algorithm doesn’t need retargeting or awareness campaigns to drive conversions—and how to let it do the heavy lifting.
Whether you're just starting or ready to scale, this gives you the 30,000-foot strategy view and the tactical steps to build a high-ROI Meta Ads machine.
#2. The Weekly Optimization Flow
Learn our weekly ad testing strategy—a core part of how we consistently find winning creatives for Meta ads.
With Meta's new algorithm (GEM, Andromeda, Lattice, & Sequence Learning), it wants VOLUME and VARIETY.
This weekly optimization flow will show you how to consistent give it what it wants, while also trimming low-performing ads along the way.
P.S. You don't need to be a super-genius to optimize and only need a few hours per week to implement this entire advertising system. 👌
#2. The Weekly Optimization Flow
Learn our weekly ad testing strategy—a core part of how we consistently find winning creatives for Meta ads.
With Meta's new algorithm (GEM, Andromeda, Lattice, & Sequence Learning), it wants VOLUME and VARIETY.
This weekly optimization flow will show you how to consistent give it what it wants, while also trimming low-performing ads along the way.
P.S. You don't need to be a super-genius to optimize and only need a few hours per week to implement this entire advertising system. 👌
#3. The Profit-Saving Ad Spend System
We know how quickly agencies & ad accounts can eat your profits if you aren't careful... (Been there, done that.)
Which is why we have a "TAPs & CAPs" ad budgeting training on how to make sure you keep your profits every step of the way on your advertising journey.
#4. Step-By-Step Campaign Launch
Once you've learned the complete ecommerce Meta Ads Scaling System, we'll show you over-the-shoulder how we launch our test campaigns directly inside Meta Ads Manager.
Whether you’re brand new to Ads Manager or a seasoned pro, you’ll see exactly how we structure and launch our campaigns using the system from this course.
#4. Step-By-Step Campaign Launch
Once you've learned the complete ecommerce Meta Ads Scaling System, we'll show you over-the-shoulder how we launch our test campaigns directly inside Meta Ads Manager.
Whether you’re brand new to Ads Manager or a seasoned pro, you’ll see exactly how we structure and launch our campaigns using the system from this course.
#5. Meta Ads Optimization Checklist
Launching campaigns is exciting. But where the real profit comes in is in the optimization.
It ain't as sexy, but you know what is? Highly profitable & scaling campaigns year-round.
This optimization process will show you when to kill ads, launch new ads and scale winners every week.
☎ FREE WITH THE COURSE
20-Minute Ecommerce Scaling Audit
More than $2M per month goes through our Meta Ads business manager and we've helped 400+ ecommerce businesses scale in the last 12 months.
On this free audit, we'll talk about your business and find 1-2 areas you can tweak to add more revenue.
By The End Of This Course, You’ll Have A Deep Understanding Of How To Build, Launch & Scale Your Meta Ad Campaigns
⬇ Ecommerce Meta Ads Scaling Course
$27.00 $7.00
Hurry, $20 off until Friday, June 20th 11:59pm ET!
Please Note: This course is intended for ecommerce brands selling physical or digital products.
THE ECOMMERCE ALLEY FOUNDER
Who Is Josh Coffy?
Josh is the founder of The Ecommerce Alley & has been helping his ecommerce clients generate more than $70M in sales through high-performance marketing coaching & training.
He’s the host of The Ecommerce Alley Podcast and an avid paid media buyer.
Since starting his business 12 years ago in his spare bedroom, he’s built one of the fastest-growing ecommerce training companies on the planet and is obsessed with helping ecommerce business owners build life-changing (and profitable) businesses.
Also, all-around pretty cool dude.
Frequently Asked Questions
• WHO IS THIS COURSE FOR?
This course is created for direct-to-consumer (DTC) ecommerce brands of all sizes & niches that have stores on Shopify, Woocommerce or BigCommerce.
• WHAT IF I’M NEW TO META ADS?
If you’re new to Meta Ads, then you’re in luck. You’ll be able to learn proper advertising techniques that you won’t find anywhere else.
• HOW MUCH DO I NEED TO SPEND ON MY ADS?
We recommend investing $50-$75 per day on Meta Ads as a minimum to gather data, find winners and cut losers.
• HOW LONG DO I GET ACCESS TO THE CONTENT?
You will get instant access to the on-demand course bonuses and will maintain access for 12 months. (Don't worry, it's only ~2 hours of content and most people watch it in a single sitting!)
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This site is not a part of the Meta™ website or Meta™ Platforms, Inc. Additionally, this site is NOT endorsed by Meta™ in any way. Meta™ is a trademark of Meta™ Platforms, Inc.
DISCLAIMER: The sales figures stated on this page and discussed in the training curriculum are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT PURCHASE FROM THE ECOMMERCE ALLEY.