If you’ve been following us on social, you’ve probably noticed our design push. That’s because we’re super excited about the newest addition to Flight Media: our design department. Great design is a big deal. It’s something I’ve seen tons of entrepreneurs get hung up on in the early days of their business. Instead of focusing on sales, they get caught in the black hole that is web design. Have you ever been there? You’ve spent countless hours over several days trying to get everything to look perfect. Several cups of coffee and a roaring migraine later… It still isn’t quite right. I’ve been there. Heck, sometimes I felt like I lived there. But it doesn’t have to be that way. By avoiding some of the common web design mistakes entrepreneurs make, you can get a good-looking website up and running. And trust me, that’s an amazing feeling.
Mistake #1: Failing to Plan for Mobile Responsiveness
You’ve heard about how important mobile responsive web design is for businesses. Everyone talks about it. And even Google has made a stand by taking mobile responsiveness into their ranking considerations. It’s so important. We know that, and that’s why we’re designing client websites that are functional, beautiful and mobile responsive. It’s simply a non-negotiable part of the process. Check out this recent design: Taking mobile into consideration requires a bit more time than only thinking about desktop. But it’s a consideration you have to make. If people don’t arrive on a well-designed mobile site, you’ll lose tons of first impressions and potential leads. That’s not good for any entrepreneur, regardless of your industry.
Mistake #2: Not Creating Enough Landing Pages
We love landing pages here at Flight Media. It’s a great way to offer exclusive content to your readers, grow your email list and convert casual readers into passionate customers. In fact, according to Hubspot, websites with over 40 landing pages get 12 times more leads than those with only 1 to 5 landing pages. I don’t know about you, but I definitely wouldn’t complain about a 12x increase in my leads. As you can see, we’re using landing pages on our own website. It’s worked wonders for growing our leads and increasing conversions. Don’t make this mistake of forgetting this vital part of your website’s sales funnel!
Mistake #3: Thinking You Can Do It All on Your Own
As an entrepreneur in an early-stage business, you probably don’t have a huge team surrounding you. In fact, I’d venture to guess that you wear more hats than fit on your head. It can be challenging, I know. And even more remarkably, it can get us into the habit of thinking we can – and should – do everything on our own. After all, your business is your baby. You can’t just trust something as important as a website design to someone else, right? Wrong. In fact, in many cases, that’s exactly what you should do. A professional web design team can make sure that your website lives up to the amazing quality that your business provides. If you have the budget, let someone else knock it out of the park. But getting help doesn’t always mean hiring someone, either. In the coming weeks, we’ll be focusing more on web design and optimization. Because even if you don’t hire us to do it for you, we want to make sure that you have all the facts you need to pull your website up by the bootstraps and create something functional and optimized. Stay tuned! Have you noticed entrepreneurs making these fatal web design mistakes? If so, make sure to share this article on social media! And, of course, if you need some web design help, get in touch. We’d love to help out. 🙂