This is the fifth blog in a series of articles covering web design for motivational speakers and authors.

Catch the series here:

Top 10 Best Designed Websites in 2016 (Part 1)

Best Designed Websites: The Home Page (Part 2)

Best Designed Websites: The About Page (Part 3)

Best Designed Websites: The Services Page (Part 4)

Best Designed Websites: The Blog Page (Part 5)

Best Designed Websites: The Navigation/Menu (Part 6)

Best Designed Websites: Why Growth Matters (Part 7)

In a perfect world, your website would feature the best design available, attracting tons of traffic to your site. But in reality, creating an effective blog page takes expertise that, as a speaker or author, you probably don’t have!

We’ve collected some great-looking and effective blog page examples in this article on best website design.

They should guide you in creating a blog page that looks great and gets the job done too  –  which is driving people to your articles that showcase your expertise and authority so that prospects will eventually choose you when they’re ready to “buy.”

  1. CrowdFlower

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CrowdFlower Blog Page

Why We Love This Blog Page

  • The categories are color-coded with contrasting colors, making it easy for the user to identify what topic they are reading about.

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  • There is a subscribe section: Every blog page should have one of these! It invites the user to get to know the brand  –  and this user may become your next lead!

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  • Subtle hovering styles are implemented so the user knows the element is clickable.

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  1. Ink + Volt

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Ink + Volt Blog Page

Why We Love This Blog Page

  • Each blog post has a large topper image (or the main image at the top of the page) with a beautiful photo and simple title.
    With just a quick glance at the photo, readers should be able to determine what the article is about.
    This gives the user a clear indication of what post they’re reading, while associating it with a strong visual.

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  • It’s super easy to read! Some blog posts can be overwhelming with a big word count; however, with use of whitespace and text hierarchy (for example, using larger font size for the title and smaller font size for the article), each blog post is easy on the eyes.

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  • Rather than having a “next” post button at the bottom of the page, it showcases the next blog post in a more visual way. This is a relatively new approach to blog-page design architecture, but it’s a smart way to get readers to keep on reading!

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  1. Friday

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Friday Blog Page

Why We Love This Blog Page

  • It’s not a “blog”; it’s a journal. This is a new website trend for modern B2B companies. The term journal appeals to the B2B buyer, whereas the term “blog” attracts the B2C customer.

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  • It emphasizes posts on social media, telling the user that they are social and to encourage sharing and engagement. They are a digital marketing agency after all!

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  • It’s consistent! Each post is structured identically with their signature icon, photo, and type.

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  1. Vera

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Vera Blog Page

Why We Love This Blog Page

  • Rather than listing all of the blogs, it showcases a featured post, which clearly directs the user to what they should read first.

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  • The advanced search options are super helpful and will guide the user in the right direction. You’ll be sure to find what you are looking for on this blog-search page.

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  • This page does something neat. Instead of categories, the blog is separated into different series.

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  1. Reward Expert

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Reward Expert Blog Page

Why We Love This Blog Page

  • All of the topics and categories are well organized in a sidebar navigation, which is great for the user because this blog covers TON of stuff. The feature makes wading through lots of information a simple act.

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  • The graphics reflect the brand. Rather than pulling stock images for the posts, custom graphics are used, making this blog 100% original.

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  • It makes good use of real estate. All of the important information is above the fold (or the space a user “lands” on when the web page opens  –  without scrolling down the page), including the primary call-to-action.

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6. Herman-Scheer

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Herman Scheer Blog Page

Why We Love This Blog Page

  • The masonry format  –  a page layout that consists of a grid based on columns (like Pinterest) – is visually engaging, especially with the hovering styles for the captions. Details like these make the user’s experience more fun!

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  • Strong, beautiful photography speaks to the brand and a leaves a lasting impression for the user. The images are carefully chosen to reflect the words in the post, while keeping in line with the brand’s look and feel. These photos are top-notch quality and eye-catching!

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  • The blog page follows good user interface by providing a subscription form to the blogs. It simply gives readers a way to get the next blog delivered to their inbox, so they don’t miss any articles.

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  1. Image X Media

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Image X Media Blog Page

Why We Love This Blog Page

  • It’s consistent. The tag buttons, the headline text and the overall layout of the blog titles are the same for each blog post “box.” The reader comes to know what to expect and can easily navigate through the post’s titles

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  • Each post clearly identifies the author with a nice photo, their name and title, making the experience more personal for the user.

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  • If you like what you see, the “Get in Touch”  button is easy to access, positioned as the final Call to Action (CTA) on the page.

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  1. Wave Group

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Wave Group Blog Page

Why We Love This Blog Page

  • It’s always relevant. The topper image  –  or the image at the top of the screen  –  scrolls with the top articles for the user to access, as new blogs are published.

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  • The list of blog articles is broken up by recent social media posts, which gives the user another perspective about the company’s thoughts and ideas  –  and a chance for readers to share and engage with the content.

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  • The content on the page is easy to digest with short paragraphs and simple typographic elements. In this blog page example, the font is italicized, a different color than the body text, and has a simple line (or graphic) below it. This technique breaks up the paragraphs, making it easier and less overwhelming for the user to read.

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  1. Browser

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Browser Blog Page

Why We Love This Blog Page

  • Each blog post has a uniform layout, which makes it easy for the user to differentiate between one blog and the next.

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  • The body text  –  or the paragraphs that make up the page  –  has style. Designating color to certain types of body content, like links, can be helpful for the user experience.

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  • It provides tags in the post previews, which clearly identify and organize the content to further help readers understand the underlying ideas within each article.

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  1. Creative Code

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Creative Code Blog Page

Why We Love This Blog Page

  • It gives a general overview of what the blog articles are about before the user has to click over to the blog article page.

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  • It’s easy on the eyes. Sometimes sidebars can be overloaded with content, which can make the experience taxing for users; however, this minimalist layout is super easy to digest.

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  • It looks professional. The layout is consistent, the typography simple and the photos quality. All of these combine to convey a distinct brand message and entice the user to read the blog.

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Conclusion

Your blog’s web design can make a statement about your brand, convey a professional image, all the while, enticing users to dive into your content, learning more about what you do, and eventually, trust you as an industry thought leader and the brand they’ll turn to when purchasing services or products.

What struggles do you experience when creating an effective website design for your blog page?