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You were probably thinking this was some interesting, in-depth info that would tell you more about what Flight Media is all about. Like, our ecommerce pay per click management or ecommerce website design. Or even shopify marketing.
Well, it is. Kind of.
Although these paragraphs are more written for our friends over at Google. You see, most “other agencies” try to make it seem natural in their service descriptions and website copy, but they’re really just trying to stuff keywords into their sentences – all for the sake of grabbing front-page Google rankings in the name of SEO. (Search Engine Optimization.)
At least when we do it, we tell you exactly what’s going on.
So, here’s the deal: We’re working Google’s algorithms like a chubby kid at a vending machine. Selling our souls to Lord Google? It’s a small price to pay so we can be the best ecommerce marketing agency on the planet for you. Yep, we care THAT MUCH.
This whole mad game comes down to two things. Keywords and conversation. The Google robot minions are looking for certain words, but we can’t just drop them on you in an obvious way. We need to embellish them in a way that is conversational.
Take the words: Ecommerce marketing agency or ecommerce PPC management, for example. Those words are searched ~1,600 times per month on the ol’ interweb and the average cost per click (CPC) is between $12-$34. So, what happens if we rank #1 and don’t need to pay for clicks? You guessed it – we could afford a LOT more catered Chipotle meals for our team. #winning
So, this is what we’re reduced to. We try to convince the Google-Powers-That-Be into thinking we’re the best for that keyword by randomly throwing it into sentences like, “the team at our ecommerce marketing agency obsesses over growing your brand’s profits.”
Or even better… Adding the keyword to a headline like this:
And so it begins. The Dark Lord hones in on that magical keyword and decides if we belong at the top of the heap, above un-honest agencies that DON’T make fun of chubby kids working vending machines.
Now, stop reading and schedule a free strategy session, so we can keep feeding our bad habits and bankrolling our horrible decisions.